To enhance the knowledge and expertise of Bumiputeras in all fields of study through professional programmes, research work and community service based on moral values and professional ethics.
To establish UiTM as a premier university of outstanding scholarship and academic excellence capable of providing leadership to Bumiputeras’s dynamic involvement in all professional fields of world-class standards in order to produce globally competitive graduates of sound ethical standing.
Every individual has the ability to attain excellence through the transfer of knowledge and assimilation of moral values so as to become professional graduates capable of developing knowledge, self, society and nation.
  • analyze the changes in the current environment and future, inside and outside of UiTM, which affect the strategic direction of the university
  • collect and provide strategic information as a basis for decision-making and the formulation of the university's strategic planning 
  • formulate UiTM’s short term (5 years) and long term (10 years) strategic direction.   
  • ensure effective implementation of strategic plan initiatives and achievement of outcome.
  • act as source of reference for university official information
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